Moving to Hybrid Cloud is crucial to your customers
Moving to Hybrid Cloud is no longer a choice, but an expectation. It’s such a high a priority, that Statista has estimated the hybrid cloud market will be worth a staggering $145 billion by 2026 – up from $52B in 2020. This paves the way for opportunity: for you to help your customers get to hybrid cloud faster and reduce management complexity when they get there.
- Innovate anywhere - Flexibly build and deploy apps on-premises, at the edge, and on public cloud or managed colocation to meet SLA’s
- Modernize local infrastructure - Low-latency cloud-scale infrastructure as-a-service or CAPEX
- Automate cloud operations - Enhance outcome certainty and reduce errors with workflow orchestration.
- Experience operational certainty - Partner with vertical experts to maximize hybrid cloud benefits.
Whatever your customers’ infrastructure – or whatever they’ve set their sights on – we give you a campaign to address their needs.
2 Hybrid Cloud Campaigns
This campaign provides tools and materials for you to efficiently refresh existing customers with the latest technologies. Supports you in opening doors to new accounts and markets with offerings that meet the dynamic needs of today's digital business. Helps you position and win new business with differentiated offerings against the competition. Provides new opportunities to deliver services and solutions that increase value to your customers.
To help tailor your approach to your audiences' priorities, we offer 2 easy to execute campaigns, each addressing a separate use-case. Each campaign is comprised of multi-channel marketing tactics and sales resources to support the use case. Campaigns include a mix of multi-channel tactics, including emails, lead capture landing pages, social posts, and reference materials that you can customize to execute a comprehensive, integrated customer journey, which can be activated using this portal or through your own platforms. Select from the campaigns below and follow the steps on the page to activate.
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VMware & Hitachi
Accelerate your customer's journey to hybrid could transformation with Hitachi Unified Compute Platform. Powered by VMware Cloud Foundation with Tanzu Kubernetes.
Go to campaign -
Cisco & Hitachi
Here's how you can help future-proof data infrastructure and deliver better customer outcomes with Cisco and Hitachi Adaptive Solutions for Converged infrastructure.
Go to campaign
Customer Journey
Audience Targeting
Target customers who are planning to move to a Cisco or VMware-based hybrid cloud environment.
Company size and type
Midsize Enterprise
Large Enterprise
All verticals, particularly in regulated industries like Financial Services, Healthcare, Public Sector, Manufacturing & Technology
Decision-Maker Roles/ Departments
Primary = corporate IT departments of organizations (leaders and influencers); prioritized:
- VP infrastructure and operations - influencer/decision maker
- CIO - budget holder/decision maker
- VMware or Cisco competency center leader - influencer,and cloud/IT architect
- DevOps manager/leader
- Storage manager/leader - influencer
Look for customers and prospects who
Have existing technology infrastructure:
- VMware (virtual machine) being used to large extent for legacy applications.
- Planned (or active) investment in Kubernetes infrastructure.
- Cisco being used to a large extent.
- Edge technology
- For cross/up-sell of existing VSP storage investments (enterprise or midrange).
- Use of public cloud infrastructure, in addition to private cloud infrastructure.
- Planned investment in VDI/upgrade to existing solutions.